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Studio 91, 173 Rosebery Avenue

EC1R4UP London UK

+44(0) 7463993373

London Fashion Week Men’s: the brands to watch

June 15, 2017

This season we exhibited at London Fashion Week Men’s, one of the most exciting designer showcases in the world. We’re thrilled to have showcased our designs in London as we’re so committed to the city and the fantastic creative brands it is home to. To celebrate our arrival at LFWM, we’ve compiled a list of our favourite designers from the week that we think you’ll love.





Richard James Saville Row


Since 1992 Richard James has been setting the standard for contemporary tailoring and menswear. The first of the ‘New Establishment’ tailors on Savile Row, Richard James tailoring is defined by its bold, progressive designs.

We identify with how quality craftsmanship is integral to the Richard James ethos, just like ours. The brand works closely with woollen mills and artisans in Britain and Italy to create exclusive fabrics. We really love the way that the brand update classics and put a contemporary spin on timeless wardrobe staples.




Rory Hutton



Rory Hutton’s love for clothing and accessories comes from a study of fashion history. He finds the inspiration for his striking range of contemporary bow ties everywhere: from nature to architecture. Hutton learned his skills and honed his craft working for some of the UK’s most iconic designers including Vivienne Westwood and Hardy Amies of Savile Row. He began running his business out of his Brick Lane store in East London in 2013, but four years later retailers across the world stock his bowties and pocket squares.

A champion of British fabric, all his products are made and printed in Scotland. 







Men’s accessory brand Eddie caught our eye at LFWM because, just like us, it’s a premium label that reflects a relaxed, contemporary aesthetic. We love that all pieces are hand made with natural cowhide and calfskin leather, creating bags that are durable, stylish and practical. Each bag is assembles in Florence, and all leather is made in the finest tanneries that Italy has to offer. An Eddie bag would be a sophisticated companion to one of our watches. 








Co-founders Mario Arena and Peter Farrow established ENLIST after researching global markets and responsible manufacturing. ENLIST believe that a unique combination of luxury principles and contemporary design are central to creating a distinctive wardrobe for the modern man. ENLIST’s innovative collections are designed by Mario and Peter in their Primrose Hill studio, which used to be a piano factory. All fabrics are responsibly sourced and crafted from mills in Japan, Korea, Austria, Portugal, Italy and Uruguay. Just like Minute & Azimut, ENLIST strive to cater to modern men who want to look good wherever they go. 





Written by

The Pommier




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