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Baselworld Preview: What to Expect from Baselworld 2017

March 16, 2017


This year’s Baselworld event is set to the biggest and best yet. In this Baselworld preview we’ll take a look at what visitors can expect.


Baselworld is the world’s largest, most prestigious watch and jewellery trade show. Founded in 1917, the event reaches its hundredth anniversary this year. Between March 23rd and 30th, tens of thousands of horologists will descend upon the Swiss city of Basel to sample the latest creations and innovations from the global watch and jewellery industry. With more than 2,100 exhibitors attending the event, everyone who’s anyone in the worlds of watch making and jewellery will be at Baselworld 2017. At Minute & Azimut we are excited to be travelling to Switzerland to attend the event. In this Baselworld preview, we offer our view on what visitors can expect.


The History of Baselworld


The Baselworld event traces its roots back to the Schweizer Mustermesse Basel, a trade fair that first took place in 1917. The event was initially only open to Swiss watch manufacturers, who were given a dedicated pavilion in which to show their wares in 1931. In 1972, watchmakers from France, Italy, Germany, and the United Kingdom were invited, and over the subsequent decades the size and scope of the event grew and grew.


Today, Baselworld is the premier global event in the horological calendar. Watch brands such as Rolex, Omega, Breitling, and TAG Heuer will all be in attendance at the 2017 event, and each exhibitor will be keen to demonstrate their new and upcoming ranges.


Baselworld Preview: What to Expect



Now that the event is 100 years old, at Minute & Azimut we expect Baselworld 2017 to be its most impressive year yet. A Baselworld preview wouldn’t be complete without looking at some of the large players. We anticipate that they will have some exciting new releases, such as the rumoured return of the Rolex GMT Master II with a black and red ‘Coke’ bezel. And with the iconic Cartier Tank watch also turning 100 this year, we expect the famous French watch and jewellery maker to mark this with a special edition collection.


We’re also excited to discover what the smaller, boutique watchmakers are creating in 2017. We’re passionate about our range of beautiful minimalist timepieces, and we continue to draw inspiration not just from the classic watches of the past but also from contemporary watchmakers throughout the world.


We’re looking forward to our trip to Baselworld 2017, and we hope you’ll check back soon to learn how our visit went. In the meantime, why not sample our minimalist British watches and beautiful leather accessories?

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