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Studio 91, 173 Rosebery Avenue

EC1R4UP London UK

+44(0) 7463993373

M I N U T E  &  A Z I M U T

London

About Us / Terminology  / Dictionary

Minute & Azimut

Minute: When we refer to the notion of time, we often talk about ‘taking a minute’. A Minute & Azimut watch is an intimate and personal object. It is not just functional but also beautiful, enhancing your experience within the moment.

Azimut: Azimut refers to the direction of a celestial object from the observer. It is expressed as the angular distance from the north or south point of the horizon to the point at which a vertical circle passing through the object intersects the horizon.

This can also be expressed as the horizontal angle or direction of a compass bearing.

Minute & Azimut watches and accessories are inspired by the endless possibilities of time. They encourage exploration and adventure, whilst offering assurance that you will always find your way.

BISHAM watches

​Named after the Bisham Woods in Berkshire, England, the Bisham collection is dedicated to preserving this ancient woodland. Minute & Azimut donate a portion of each sale of watches and accessories to the Woodland Trust, to support the planting of new trees.

Typography

We have chosen the Didot typeface to complement our watches and accessories.

The Didot family were active as designers for around a hundred years in the 18th and 19th centuries. They were printers, publishers, typeface designers, inventors, and intellectuals.

In around 1800, the Didot family owned the most important print shop and font foundry in France. Pierre Didot, the printer, published a document with the typefaces of his brother, Firmin Didot, the typeface designer.

The strong, clear forms of this alphabet display objective, rational characteristics, and are representative of the time and philosophy of the Enlightenment.

Adrian Frutiger’s Didot is a sensitive interpretation of the French Modern Face Didot. The font Didot gives text a classic and elegant feel.

Crocodile vs. Alligator

 

Both are reptiles from the same catergory named "Crocodylia". However there's a few differences to set them a part. 

Crocodiles:

- Longer and "V" shape head

- 4 tooths sticks out when the mouth is closed

- Better adapte living in seawater

- More agressive than alligators

- Lighter colour appearance

Alligators:

- Shorter and wider heads, more of a "U" shape

- Strongly favor freshwater

- Less agressive 

- Have a darker appearance